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Trademark vs. Legal Name vs. Assumed Name

Trademark vs. Legal Name vs. Assumed Name

by Origami Legal | Aug 20, 2021 | Blog, Branding, General Business, Trademarks

Naming your business is usually one of the first things many entrepreneurs do, probably because its a lot more fun than some of the other stuff you have to deal with at the beginning, like keeping the lights on. Legal rights related to names can be confusing, though...

Dealing With Bad Reviews

by Origami Legal | Nov 23, 2020 | Branding, General Business, Reputation Management

“I’m never going back. I saw two rats in the kitchen making babies and I saw one of the babies and it looked at me! Great breadsticks though, two stars.” – A review by Alf Riggum. Gotten a bad review on Yelp or Google? A bad review, even if of...

Trademark Clearance Searching – The First Step Towards Building a Lasting Brand

by Origami Legal | Nov 19, 2020 | Branding, Trademarks

Trademark clearance helps you understand whether anyone else has rights that can prevent you from developing your own trademark rights in a chosen brand name, logo, or other trademark material. Whether you’re launching a new product or a whole new company, you...

Branding Blind: The Cost of Neglecting Trademark Due Diligence Just Went Up

by Origami Legal | Apr 26, 2020 | Branding, Trademarks

Takeaway for Businesses and Brand Owners If you are launching a new brand, it has become more important than ever to do some basic due diligence to reduce the risk you are infringing someone’s existing trademark rights. In all U.S. jurisdictions, you can now be...
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